The independent creator partnerships agency

We connect the right brands with the right creators, to create content that people truly enjoy.

Because joy gets results.

+JOY for brands & agencies

We build the idea, partner with the right creators, and create branded content audiences genuinely enjoy.

+JOY for creators & networks

We work with creators to sharpen their strategy, build their audience and the commercial foundations for long-term growth.

Find out how

What makes us different

Just Add Joy lives where brand strategy meets creator culture.

We are the Creator Directors

We combine the strategic rigour and creative excellence of traditional advertising with deep expertise in unlocking the true value of creator partnerships.

We call this being Creator Directors: translating brand briefs into partnerships creators want to make and audiences want to spend time with.

It’s how we turn commercial objectives into content that enriches, rather than interrupts.

Built in podcast media

We learnt our craft where audience trust runs deepest: podcasting.

Podcast creators are the most trusted voices in media*, and that trust travels with them across YouTube, social, live events, community channels and more.

We’ve spent years understanding how brands can enter these creator worlds without breaking that crucial audience-creator bond.

Podcasting is where we honed that skill. The wider creator economy is where we apply it.

*Acast Podcast Pulse 2025

Independent by design

Just Add Joy is an independent agency.

Our advantage is access: trusted, direct relationships across talent, media, podcasting and production, built over decades in the industry.

We create unique opportunities that can’t be found anywhere else. We know who to speak to, how to shape the deal, and how to make the right partnerships happen.

No network inventory to sell. No studio roster to push.

We recommend only the perfect solution for the brief, working with any creator, platform or studio to deliver the right talent and channel mix through one consolidated media buy.

Of total acquisitions driven by podcast media — outperforming OOH and TV.

Engagements from one campaign.

Recognised by LinkedIn as the most successful brand partnership in EMEA.

Average dwell time on Just Add Joy branded content.

Adobe Express: The Manifesto Method

7.8M+ engagements. 71% of total acquisitions from podcast media, outperforming OOH and TV. Recognised by LinkedIn as the most successful brand partnership in EMEA.

Ready to outsmart the competition?

The best partnerships start with a conversation.

Let's talk